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Videos

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 17, 2020
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Citation

McCoy, G. (2020a, September 17). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans


Videos

Concours French best practices: A vous de jouer. Be the one!

A session dedicated to the francophone community to share excellences and best practices of the French Market research community.

Catalogue: Insights Festival 2020
Author: Isabelle Fabry
September 17, 2020
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Citation

Fabry, I. (2020a, September 17). Concours French best practices: A vous de jouer. Be the one!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/concours-french-best-practices-a-vous-de-jouer-be-the-one-


Research papers

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 15, 2020
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Citation

McCoy, G. (2020a, September 15). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans-11593


Videos
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Citation

Picazo Lutton, McCoy and Umana (2020a, June 18). Forget me not - Traditional & new methods to answer modern questions: Q&A session. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forget-ne-not---traditional-new-methods-to-answer-modern-questions-q-a-session


Videos

Focus group fails: How to save the humans (and the brands)

F*ck Focus Groups: The case for human first fearless research.3 takeaways:- It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Gabriela McCoy
Company: Bacardi
June 18, 2020
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Citation

McCoy, G. (2020a, June 18). Focus group fails: How to save the humans (and the brands). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/focus-group-fails-how-to-save-the-humans-and-the-brands-


Webinars

Turbo-charged change: Trends impacting market research

Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we...

Catalogue: Webinars 2020
Author: Zoe Dowling
June 9, 2020
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Citation

Dowling, Z. (2020a, June 09). Turbo-charged change: Trends impacting market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/turbo-charged-change-trends-impacting-market-research


Webinars

How to design and execute online research

COVID-19: The emergence and spread of this virus have forced us to make changes in our behavior like no other event in recent history. Economic conditions in many countries, including Indonesia, have decreased significantly. Economic turnover has...

Catalogue: Webinars 2020
Authors: Saurabh Sardana, Jonathan Lai
Companies: Blackbox Research Pte Ltd, Dynata
May 14, 2020
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Citation

Sardana and Lai (2020a, May 14). How to design and execute online research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-design-and-execute-online-research


Research reports

ESOMAR/GRBN guideline for researchers and client involved in primary data collection

This new ESOMAR/GRBN Guideline is for researchers and clients engaged in primary research. It includes all quantitative and qualitative methods that involve direct interaction (such as to get consent) with the data subject, including passive data...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
September 7, 2019
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Citation

B.V. and B.V. (2019a, September 07). ESOMAR/GRBN guideline for researchers and client involved in primary data collection. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-grbn-guideline-for-researchers-and-client-involved-in-primary-data-collection


Videos

Catalyst for change

In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that. 

Catalogue: Client Summit 2019- Spring Edition
Author: Jonathan Bohm
June 27, 2019
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Citation

Bohm, J. (2019a, June 27). Catalyst for change. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/catalyst-for-change